Brand Excitement. Let's face it: generally speaking, most brands today are pretty boring. They aim to be like everybody else, they don't take chances, they don't create emotional, memorable connections with consumers or employees, and they don't stir within you a burning desire to be associated with them. In many ways, they're just a name. But that's not the way our brand operates, whether we're dealing with businesses, consumers, employees or other company-affiliated personnel. In fact, when it comes to hiring, we believe our brand offers some of the most exciting opportunities on the planet.