At Your Service. We know how it usually works. We write a press release, we send it to the media, and maybe someone stumbles across our release. And every now and then, we use that approach. But in a world where the media get flooded with a barrage of press releases day in and day out, that system has reached the breaking point. After all, journalists simply don't have the time to search through an endless sea of press releases. What's more, newsworthy items usually involve something unique, new or different. So unless a company's press release describes its newsworthy item using the very same words or phrases that a journalist is searching for, the journalist will miss newsworthy releases. To avoid these problems, we came up with a better approach. And this approach isn't just for our benefit, it's for the media's as well.